Mr. Sunil Goel, a high-flier in school and best performer in the Indian Chartered Accountants examination of 1980, was one of the first one to hoist the flag of finance and accounts outsourcing to India. He successfully amalgamated his sound academic knowledge, commercial expertise with his fervor for new technology to reap the benefits of the growing outsourcing businesses worldwide. CEO and sole owner of Sand Martin Consultants, a leading outsourcing company, rendering services to mid-size and large accounting firms in the UK and US, Goel is humble, polite and candid individual who contentedly handles his Hindu traditions and way of life with business accomplishments.
Founded in 1984, SandMartin has grown from a domestic accounting practice to an international provider of finance, accounts, taxation, and auditing services over the past 30 years. Under the leadership of Sunil Goel, the firm serves major accounting clients in the UK, US, and Australia, offering comprehensive tax and accounting services. With offices in Noida, New Delhi, and Mumbai, and a team of over 100 professionals, SandMartin is well-equipped to handle various client needs. The firm emphasizes financial transparency, especially regarding investments from tax havens like Mauritius and Cyprus.
U.S. CPA firms are outsourcing tasks to India to save costs and improve efficiency. By sending work at night, they leverage India’s time zone for overnight processing, ensuring work is ready by morning. Examples include firms like Foerster Bhupathi International and Lattimore, Black, Morgan & Cain, which benefit from India’s skilled, lower-cost workforce. While start-up costs and cultural challenges exist, these firms gain faster turnaround and lower overhead. Indian employees receive training and job stability, while U.S. firms and clients benefit from reduced costs and 24/7 productivity.
The article discusses SandMartin as a well-established outsourcing company in India that has experienced significant growth, averaging 35% annually over the last six years. The firm recently expanded by opening a new office in Noida, near New Delhi, accommodating 200 staff. The global recession has led to increased interest in outsourcing, especially among UK-based accounting firms looking for cost-saving measures and operational efficiency. A senior executive at SandMartin noted that the economic downturn has driven businesses to explore outsourcing options that they might not have considered otherwise, emphasizing that this shift is driven by financial constraints and the need for more effective operations.
ICAEW
SandMartin was a proud Exhibitor Sponsor of Practice Society Conference of ICAEW in 2009.